Notes from the future | CEO Gernot Döllner about the new design philosophy at Audi​
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YouTubeAudi
Notes from the future | CEO Gernot Döllner about the new design philosophy at Audi​
Audi is setting a new direction – not only in design, but for the whole company. Notes from the future captures Gernot Döllner, the CEO of Audi, moving through the Da Vinci Museum in Milan, Audi Tradition and the Design Center in Ingolstadt. Three locations, each reflecting a DNA layer of Audi: legacy not as memory, but as method. Innovation ...
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