You’ll learn how to perform research, analyze data, identify customers, select media (TV, direct mail, internet), create a campaign, and track the consumer’s response whether they are …

This program spans key marketing disciplines, from brand strategy to digital marketing and analytics. Taught by top practitioners, it offers hands-on experience and connects you with …

Nov 11, 2025 · Learn about direct marketing and how your business can use it. Discover the different types and examples of direct marketing.

Nov 7, 2025 · Direct marketing reaches customers without traditional advertising. Discover top direct marketing channels and real-life examples from successful brands.

Twenty advertising and marketing executives come together to form “The Hundred Million Club” – a name reflecting the recent U.S. Census and the ability to reach consumers through the OG …

The Master’s in Marketing gives you a comprehensive look into consumer-decision making and strategic processes that prepares you for a successful career in marketing.

Through case studies, projects, and hands-on activities, you will develop a strong foundation in marketing strategies and techniques. This practical focus not only enhances your learning …

Guided by a faculty of practicing professionals, you will develop integrated marketing communication campaigns, media plans, and special events; direct and produce television and …

May 25, 2025 · Direct marketing relies on direct communication or distribution to consumers rather than through a third party. Mail, email, social media, and texting campaigns are …