Conversions are specific to the context of ads. Unlike key events, conversions are eligible for bidding and reporting in Google Ads. To create a conversion, identify a key event in Google …

Create Google Ads conversions You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and Google Analytics …

The " Cross-device conversions " ("Cross-device conv.") column reports the total number of cross-device conversions across all of your conversion actions. Cross-device conversions start as a …

Then, check the Realtime report's Key events by Event name card for "generate_lead" to confirm if Analytics is treating it as a key event. Create Google Ads conversions If you want to use …

How conversions work 1. Select the surfaces for your conversion tracking First, tell us about your business and where your conversions happen. Website conversions: Website conversion …

Conversion rate: Definition The average number of conversions per ad interaction, shown as a percentage. Conversion rates are calculated by simply taking the number of conversions and …

Hinweis: Wenn Sie Conversions mit URLs verwenden, können Sie das Tag nicht mit Conversion-Wert, Transaktions-IDs, Parametern für erweiterte Conversions (z. B. E-Mail-Adresse und …

About enhanced conversions Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing …

App conversions For businesses with mobile apps, in-app conversions are essential to measure the true impact of Google Ads. This process allows you to determine how ad clicks translate …

Unlike key events, conversions are eligible for bidding and reporting in Google Ads. A Google Analytics conversion can also allow you to measure important actions that originate from …