AI has collapsed the marketing funnel into a single step where earned media, fueled by trust and creativity, drives brand visibility and discovery.

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Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every …

A showcase of the best commercials across consumer culture, the techniques behind the work, and insights into the people and trends shaping the advertising industry.

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Dec 6, 2024 · Buy tickets and see the latest updates, including speakers, topics and other details, at AdAge.com/NextGen2025.

The A-List agencies are navigating a shifting advertising landscape and thriving financially by innovating and embracing change.

Brandon Doerrer is a creativity and media innovation reporter for Ad Age. He covers emerging media trends and how those trends are driving new creative approaches. He previously …

Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the Marketer’s Brief podcast and ...

Apr 11, 2025 · 19 ad leaders on how Trump tariffs and the economy are impacting brand and media strategy Tariffs and trade wars are creating volatility across ad land. (AdAge …