Some businesses need telemarketing for short-term campaigns, such as promoting an event, product launch or similar. In these ...

Value-based pricing means setting a price customers are willing to pay based on the perceived value to them of your product or service - not on the cost of providing it. Pricing strategist Mark ...

Price comparison websites do a great job helping consumers find good deals, but they can they also be a useful tool for businesses. Rachel Miller finds out how to use price comparison websites to ...

Before you consider raising or lowering prices, review the costs involved in producing your goods or services. Look at everything from manufacturing and marketing to insurance and salaries. Assess ...

A good native advertising platform should be tuned in to the latest developments in AI, in order to generate ad creatives quickly and at scale. A good DSP will invest a great deal of time, effort and ...

Digital payments involve the transfer of funds through digital channels without the need for physical cash or checks. The ...

Getting a mortgage as a self-employed worker is so tough that 40% of freelancers give up on self-employment in order to get on the property ladder, according to new research. Data from latest First ...

The main retail principle to master is: the customer is king. They should be at the centre of your business, and everything you do must revolve around customer needs. Knowing your customers, and ...

HMRC has launched a new advertising campaign promoting the app to coincide with Talk Money Week. This Talk Money Week (4 - 8 November), taxpayers are being urged to "Do One Thing" and get on the HMRC ...

Social networks such as Twitter, Facebook and LinkedIn offer a chance for small businesses to connect with customers. Your profile is often the first thing new contacts see, so it has to work hard.