Articles written by Huitzilli Oronia ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...

A job of a marketer, particularly within QSR, is perhaps the most challenging. Add to that, running KFC in a country like Thailand that is globally known for its cuisine. This must make Patra ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.

Elle Bullen’s incredible story of resilience and hope is one that inspires many. In 2019, as co-founder of an independent creative agency, SickDogWolfMan, she was thriving. She was one of Australia’s ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson ...

Audrey Michelin’s career trajectory reflects a blend of technical expertise and business acumen honed across distinct media roles. Starting in Ad Ops at ARN, a major Australian radio network, she ...