“The Profiler enables our R&D teams across brands to more thoroughly embed sustainable product development in their processes and look at every step of the product development process,” Iyer said.

Kellanova is shifting its pricing and promotion strategies as it returns to volume growth levels not seen since before the pandemic.

Consumer goods companies are signaling a strategic shift: the era of price-driven decision-making is giving way to a focus on long-term, sustainable growth.

Mars is expanding its centralized artificial intelligence platform after recording positive employee engagement and retainment rates.

The generative AI (Gen AI) frenzy is hard to ignore, but with the technology bringing along a high proof of concept failure rate, more and more companies are seeking out concrete evidence of its value ...

The Procter & Gamble Company is using automation technology and artificial intelligence to bolster operations across several areas of business, including media, marketing, and production.

Tariffs are top of mind within the consumer goods industry as CPGs ready for a second Donald Trump administration.

Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies.

Gartner recently identified the top 10 technology trends that organizations should explore in 2025 — and many of these could have a deep impact on the consumer goods space.

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin ...

Nike continues its DTC push and digital-first approach, now naming Cheryan Jacob to lead IT efforts. Jacob joins the company as its chief information officer.

Mars is using an in-house developed generative AI tool that’s helping develop as many as 50 product concepts a day.