The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

Morinari Watanabe, IOC presidential candidate, urges a revamp of the Olympic marketing strategy to enhance sponsor value. He ...

Craig Leweck, Scuttlebutt Sailing News Thomas Bach has served as president of the International Olympic Committee since 2013, ...

The 22-year-old Skotkeim failed to clear a height in the pole vault -- the eighth of the 10 decathlon disciplines -- ending ...

Norwegian decathlete Sander Skotheim has been named winner of the International Fair Play Award as part of the World ...

International Olympics Committee (IOC) President Thomas Bach and President-elect Trump will be tasked with working together ...

The backlash to gender extremism continues: More than 40,000 athletes, women and activists have signed a petition for the ...

First one-day event to achieve highest level against sustainability standard implemented by World Athletics this year ...

World Athletics President Sebastian Coe said he welcomed a number of innovative new track start-ups shaking up the sport's ...