The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

Morinari Watanabe, IOC presidential candidate, urges a revamp of the Olympic marketing strategy to enhance sponsor value. He ...

The timeline for the leagues is yet to be worked out, but the planning process and the identification of the disciplines is ...

India's Sports Ministry is launching a series of national sports leagues (NSLs) under the Khelo India program to boost the ...

A source privy to the developments said though the timeline is yet to worked out, the planning process and the identification ...