The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

Morinari Watanabe, IOC presidential candidate, urges a revamp of the Olympic marketing strategy to enhance sponsor value. He ...

The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

The timeline for the leagues is yet to be worked out, but the planning process and the identification of the disciplines is ...

Craig Leweck, Scuttlebutt Sailing News Thomas Bach has served as president of the International Olympic Committee since 2013, ...

The 22-year-old Skotkeim failed to clear a height in the pole vault -- the eighth of the 10 decathlon disciplines -- ending ...

Norwegian decathlete Sander Skotheim has been named winner of the International Fair Play Award as part of the World ...

First one-day event to achieve highest level against sustainability standard implemented by World Athletics this year ...

World Athletics president Sebastian Coe insisted Wednesday that he wanted Michael Johnson's four-meet Grand Slam Track series ...

World Athletics President Sebastian Coe said he welcomed a number of innovative new track start-ups shaking up the sport's ...

In a taboo-busting move that sparked hugely mixed reactions, World Athletics president Sebastian Coe announced prize money of ...