This is possible because of Microsoft's investment in cloud gaming via Xbox Game Pass Ultimate, which starts at $19.99 and supports game streaming on a growing array of third-party devices. "This Is an Xbox invites people to play with Xbox across multiple ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

Microsoft has been trying to expand Xbox to multiple devices for more than five years now, and now it’s launching a marketing campaign to make it very clear that it thinks every screen is an Xbox now.

Microsoft is reimaging the way Xbox Game Pass Quests award Rewards points, but only some players are currently able to try out these new changes.

Microsoft gaming head Phil Spencer has made no secret of his interest in an Xbox handheld to compete with the best handheld gaming PCs, such as the Steam Deck OLED and Asus ROG Ally X. But in an interview with Bloomberg,

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.

Well, no longer do we have to rely on rumors, as the CEO of Microsoft Gaming, Phil Spencer, has revealed in a Bloomberg interview that Xbox handheld prototypes are currently being worked on. The caveat is that this hardware is still a few years out.

Microsoft executive Phil Spencer has reiterated that there are “no red lines” when it comes to Xbox games on PlayStation. Spencer emphasized Microsoft’s stance on multiplatform releases in a new interview with Bloomberg,

Microsoft CEO confirms development of handheld Xbox, still in prototype stage. (86 characters) Microsoft aims to replicate Nintendo's handheld success, learning from past failures. (85 characters) Introduction of handheld Xbox may expand market appeal,