In January the organization released the Hallmark-coded trailer for the made-up movie Falling for Football, and after the Super Bowl win, the Chiefs’ second straight, Hallmark (which is, serendipitously, also based in Kansas City) came a-calling to take what had been a casual social media flirtation to the next level and make things official.

Hunter King, left, and Tyler Hynes, stars of the Hallmark movie “Holiday Touchdown: A Chiefs Love Story,” will walk a red carpet in Kansas City on Nov. 30 for the movie’s premiere. Here they attended the World’s Largest Tailgate before the Kansas City Chiefs’ home season opener with the Baltimore Ravens in September. Emily Curiel [email protected]

Taylor Swift baked homemade victory Pop-Tarts me!” The NFL coach wrote on X (formerly Twitter) alongside the snap. In the photo, a box containing Swift’s baked tarts decora