Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

An American Ghost Town in the Amazon Jungle | Mysteries of the Abandoned | Science Channel Egyptian pyramids were built using ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Not only has Jaguar Land Rover Automotive Plc earned the right to take a few risks, it won’t matter much if the relaunch ...

On Monday, Jaguar may become the coolest car company on the planet or prove right doubters who are warning ‘go woke, go broke ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

Royal commentator Josh Rom has questioned Jaguar’s new woke advertisement, claiming “it doesn’t sell cars”. “It’s an ad that ...