Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Jaguar will reportedly buy back almost 3,000 I-Pace EVs from the 2019 model year because their batteries may catch fire.
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Not only has Jaguar Land Rover Automotive Plc earned the right to take a few risks, it won’t matter much if the relaunch ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
The word ‘woke’ (and the phrase ‘go woke, go broke’) has been thrown around as much as ‘RIP Jaguar.’ People were confused by ...
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