In record time, Haliey Welch went from a viral sensation, to successful podcast host, to the recipient of an SEC complaint due to her involvement in the allegedly dodgy memecoin $HAWK.

Hailey Welch, nicknamed as Hawk Tuah Girl has become a part of major memecoin scam controversy after her HAWK Coin crashed 91% after launch.

Haliey Welch, known as the "Hawk Tuah Girl," launched a crypto coin which briefly reached a market value of $490 million before plummeting over 90% within hours, leading to allegations of it being a "pump-and-dump" scheme.

Soon after, to the surprise of no one—other than the unlucky few who decided to buy HAWK on public markets—the coin collapsed more than 95%. The upshot is retail investors got fleeced, while a group of insiders pocketed $3 million,

Stephen Findeisen - known as Coffeezilla, a crypto YouTuber with more than 3 million subscribers - said in a X space conversation with Welch and her team the Hawk Tuah rollout was “one of the most miserable, horrible launches I’ve ever seen.” He accused Welch and her team of insider trading, which they have denied.

Hawk Tuah Girl’ Haliey Welch launched her own cryptocurrency, only for it to plummet by 90 percent just hours later

Welch jumped into the crypto craze after months of growing her brand. Since June, when her interview went viral, the 22-year-old has cashed in on her success with Hawk Tuah-themed merch, her podcast “Talk Tuah” and the launch of her AI dating assistant app Pookie Tools.

Hawk Tuah Girl's $HAWK Meme Coin Rug Pull Scandal, also known as $HAWK Token Rug Pull Controversy, refers to an online controversy involving an alleged rug

Haliey Welch - known globally as the Hawk Tuah girl - achieved overnight fame after two words made her go viral on the internet but things have spiralled in recent days

Internet sensation Haliey Welch has come under heavy fire from NRL supremo Phil Gould following her meme coin disaster.