Dell Is Rebranding, and It’s Confusing

CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the name of simplicity. But for a product lineup this large, simplicity can actually be confusing.
So you're telling me Dell's new laptop rebrand isn't a joke?
Dell has taken pot shots at Apple in its ads before, and the brand is often seen as one of the Cupertino company's biggest rivals on the PC side of things. So it comes as a something of a surprise that Dell's rebranded laptop line up sounds quite so, well, Apple-esque.
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking over.
Dell retires ‘confusing’ laptop names in favour of Apple-style rebrand
Dell has rebranded its XPS, Latitude and Inspiron line of laptops to Dell, Dell Pro and Dell Pro Max, in a move seemingly inspired by Apple. COO Jeff Clark explained the change in nomenclature to help customers remember and pronounce names easily.
CES 2025: Dell unveils Apple-like rebrand in bid to make PCs cool again
Dell Technologies Inc is re-branding its PCs in a manner reminiscent of Apple Inc’s naming conventions in an effort by the computer maker to spur demand.
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.
Dell is refreshing and rebranding all of its PCs: What all the new names mean
Dell announced a sweeping overhaul of its AI-powered PC portfolio at CES 2025 Monday. More than just a next-generation refresh, the company's upcoming fleet of laptops and desktops will feature new hardware,
Dell's confusing rebrand is highlighted by these otherwise lovely looking laptops
Dell's rebranding of its PC and other devices is meant to simplify things, but has it created more confusion? These laptops show how Dell's new names can get tricky quickly.
In a controversial move, Dell rebrands its entire fleet of laptop PCs
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Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
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Dell unveils Apple-like rebrand in an attempt to make PCs cool again
Alienware, the brand of gaming-focused PCs Dell acquired in 2006, is exempt from the renaming. Many of the new Dell-branded ...
Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
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Dell unveils Apple-inspired rebrand
The company is ditching familiar names like XPS, Inspiron, and Latitude in favour of a simplified, tiered system: Dell, Dell ...
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...
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