Daytona International Speedway prepares to host the Coke Zero Sugar 400 on August 23, 2025, marking the NASCAR Cup Series regular season finale with playoff spots on the line for drivers like Tyler Reddick and Alex Bowman.

When NASCAR fans hear the name “Daytona,” they don’t just think of a race. They think of a legacy. The thrill, the grit, and the pure adrenaline of watching cars hurtle toward the iconic checkered flag on that 2.

For many hotel managers, the August time slot for the Coke Zero has been a positive transition, adding another special event to summer calendar.