Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

More than 70 people came out to Nicollet Mall in downtown Minneapolis to protest Target’s move in the wake of the Trump administration’s efforts to end diversity, equity and inclusion programs.

Target will not see a dime of our Black dollars during Black History Month or at any other time,” said a cofounder of Black Lives Matter Minnesota.