X owner Elon Musk told advertisers in a live discussion on Wednesday that the platform plans to introduce ads in Grok’s responses, as reported by the Financial Times. The move would help power X’s struggling ads business following the departure of former CEO Linda Yaccarino.

Our focus thus far has just been on making Grok the smartest, most accurate AI in the world and I think we’ve largely succeeded in that. So we’ll turn our attention to how