What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...

“Dopamine anchoring” is the latest psychology hack making the rounds on social media.

To thrive in this AI-driven landscape, businesses need actionable strategies that leverage the unique capabilities of ...

America has been turned upside down by an American Eagle jeans ad. A single campaign, starring Sydney Sweeney, has provoked ...

The Mets loaded up on bullpen arms prior to the trade deadline in an attempt to replicate a successful title-winning strategy from the recent past.

Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach ...

In Berlin, TikTok wants to replace 160 employees with AI. If the company is successful, many others will follow suit — but ...

The wide scope of The Variable's high-profile clients include Atleisure, BASF, Char-Broil, Electrolux, Frigidaire, GameChange ...

In building her career, Sweeney has embraced a ‘headline-generating persona’ and may not be surprised that her American Eagle ...

This article explores important facts about digital marketing and effective strategies that can really help businesses succeed.