After back-to-back Sweet 16 appearances, the Buffs look to capitalize on the newfound popularity of women’s hoops.

GroupM's bid to invest more ad dollars in women's sports, started earlier this year, has gained more traction than expected ...

Fran Harris has accomplished no shortage of impressive feats throughout her time in the sports world. Harris led The ...

With the WNBA Finals behind us and the Unrivaled basketball season on the horizon, it's safe to say that it truly has been ...

and despite Clark and several other high-profile names moving on to the WNBA, this year's women's March Madness odds remain a popular topic. With a new season having tipped off, let's look back at ...

Clark spent the entire year in the WNBA experiencing precisely what she ... the self-defeating rule allowing only the men to use March Madness branding to ESPN finally, belatedly televising ...

Caitlin Clark has opened the doors of women’s basketball to millions. From her time here at Iowa to her current team, the ...

As we prepare for the 2024-2025 women's basketball season, here are some transfers you should have on your radar. Coming over from Stanford, Kiki Iriafen is an emerging star known for her ...

The WNBA drew sellout crowds and unprecedented ... “Five years ago we might not have advertised or pushed women’s March Madness,” Hummel said. The company evaluates the schedule every ...