By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

The comprehensive analysis includes statistics showcasing the impact of effective branding on consumer behavior, digital engagement, and overall revenue growth. Among the highlights: 77% of consumers ...

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and overall marketing effectiveness. Why Micro-Influencers Work Wonders for Restaurants Considering the local marketing efforts that franchisees need, micro-influencer marketing is an ideal tactic to ...

This type of software has become so popular and effective that the vast majority of marketers, or, according to marketing automation statistics, a staggering 90%, now use at least one such tool ...

Learn more. Influencers Marketing Statistics: Influencer marketing is a relationship or collaboration between a brand and an influencer. They promote the brand’s products and services via various ...

Marketers should see this as an opportunity. After all, marketing itself is somewhat narcissistic, with its continual cries for attention and thinly veiled braggadocio. Embrace it; it’s the way ...

Zhou, Kenneth Q. (BMath, 2013; MMath, 2015; PhD (Actuarial Science), 2019, University of Waterloo) joined the Department of Statistics and Actuarial Science on January 2nd, 2025, as an Associate ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

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and top CTV statistics. Consumers aren’t the only ones flocking to CTV in droves. Marketers have seen the opportunity that CTV is presenting from an advertising perspective as well. CTV advertising ...