Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by ...

Rutgers Business School’s marketing analytics program provides quantitative skills and communication abilities ...

Global health club chain Virgin Active has appointed Omnicom Media Group’s PHD as its media agency for Singapore and Thailand ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

With the rapid development of artificial intelligence (AI) technologies, AI-generated content (AIGC) on social media platforms has significantly increased. This study collected text data related to ...

Commonly recruited roles such as marketing manager, communications officer, and campaign manager saw the sharpest declines.

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

Analysis How DHS’s New Social Media Vetting Policies Threaten Free Speech This guidance empowers U.S. citizenship & immigration officers with significant discretion to deny a range of ...