AJ Dybantsa’s $4M Nike NIL deal redefines high school athlete potential, marking a historic moment in NIL’s growth and setting a high bar for future stars. Brockton's AJ Dybantsa, the nation's ...

Another choice comes much later in the game that can slightly alter the ending: deciding whether or not to fight Nil. While this choice doesn’t have a significant impact, it’s still one that ...

Utah Utes head coach Kyle Whittingham spoke candidly at this week's press conference about the impact of NIL and the transfer portal on college football, particularly how it challenges a team's ...

But how? And how much? A Post analysis of $125 million in payments reveals the patterns and disparities of a murky NIL market. It’s been three years since the NCAA started allowing college ...

The University of Virginia shockingly announced that men's head basketball coach Tony Bennett is retiring, effective immediately. The season starts in less than three weeks, but in his retirement ...

St. John’s has risen to the top third of the Big East in NIL funding behind the tandem of coach Rick Pitino and prime benefactor Mike Repole. And now, Fordham is turning on the lights on its ...

ANNAPOLIS, Md. — On a sun-splashed Tuesday afternoon, along the banks of a tributary of the Chesapeake Bay, the Naval Academy’s football team practices in their shimmering gold helmets, blue ...

After a 2021 Supreme Court ruling allowed college athletes to profit off their name, image, and likeness, donors at other schools began forming NIL collectives to offer lucrative deals to top high ...

Brown is all smiles these days. The University of Florida commit has inked an NIL deal with Adidas and will represent the company by wearing its sportswear. He is the No. 1 player in the Sentinel ...

According to NIL Daily, the lawsuit states in a Texas federal court claims that James T. Glodich of Austin, Texas has used Wembanyama's likeness for profit without his permission. The legal ...

In late 2022, the Colorado football program, a once-mighty power that had sunk to the bottom of its conference, needed a spark. It turned to Deion Sanders. Over the previous three seasons, Sanders ...

King James must be rolling over in his sarcophagus. Trump has brought the name, image and likeness (NIL) scheme from the college athletic arenas to the campaign trail. The Trump Bible is just one ...