The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...

In a delightful crossover, Swiggy Intamart has collaborated with Prime Video for an ad film starring Varun Dhawan, timed with ...

Thums Up, known for its toofani tagline, has launched a teaser featuring Allu Arjun. “With this bold move, the brand has set off a wave of excitement, leaving fans eager to see what’s coming next.

Sumit Sonal, Head of Marketing, Qualcomm India, shares insights behind the Power To Move campaign, consumer-facing brand identity, expanding Snapdragon’s AI capabilities & more ...

Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to ...

Gut health brand The Good Bug has collaborated with HRX, a fitness brand co-owned by Hrithik Roshan and Exceed Entertainment, to introduce a probiotic formula, designed to promote weight management ...

Back in May, the Social Security Association announced the most popular baby names of 2023 in the United States, with Olivia ranking as the most popular female name of the year. The name dethroned ...