Tea maker PG Tips is to switch to fully biodegradable, plant-based teabags, parent company Unilever has announced. Most manufacturers currently use polypropylene to seal teabags - they say it ...

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The PG Tips #SolidariTea social campaign was created out of a desire to communicate the tea brand’s message that ‘cuppas taste better together’. To do this, it developed a responsive social media ...

A supermarket’s own brand has been named the best cup of tea, in shock results. Asda has beaten big-name brands such as PG Tips, Tetley and Twinings in a taste test to find Britain’s best cup ...

Asda has beaten big-name brands such as PG Tips, Tetley and Twinings in a taste test to find Britain’s best cup of tea.

The PG Tips and Lipton tea brands could be sold by consumer goods giant Unilever because they are falling out of favour with the public. The firm is reviewing its tea business amid a slowdown in ...

Now PG Tips has spent £50million on a teabag that ... We tested 10 different brands to see which made the most tea-riffic cuppa... Brewed for 60 seconds, it didn’t need that time before the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The wildly successful ad series that used a family of anthropomorphised chimpanzees to sell PG Tips tea ran from 1956 to 2003. A copywriter hired to raise the profile of the brand hit upon the ...

Asda has come out on top in a taste test which was aimed at finding Britain’s best cup of tea. Believe it or not, the supermarket ranked higher than some big-name brands, including PG Tips ...

Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning ...

This included PG Tips, Tetley, Twinings, Yorkshire Tea, as well as Asda, Sainsbury’s, Aldi, and Tesco ones, and the competition was pretty close. The tea bags were all tested in August 2024 and ...