Matcha tea has gained popularity recently as a superfood. But is the hype really justified? According to science, it is. Matcha tea is a finely ground powder made from green tea leaves and is ...

It’s turning up in everything from lattes and smoothies to pastries. Here’s why the world has gone mad for matcha and why the price is set to spike. It’s lean, it’s green and it’s taking ...

While we can’t exactly get behind the resurgence of low rise jeans, Gen Z’s frugal love for making matcha combos like Yakult matcha or hazelnut matcha at home is one trend that’s all over ...

The global market for matcha is predicted to jump from USD 2.3 billion in 2024 to USD 2.9 billion in 2028. Here are some of the top places to visit in Japan to get your matcha fix ...

With more than a century of expertise over five generations, Aiya is dedicated to providing high-quality Matcha sourced directly from Nishio, Japan ? the heartland of Matcha cultivation.