Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Marketers are rethinking what success looks like. As the digital landscape evolves and consumer attention becomes increasingly fragmented, brands are moving beyond traditional metrics like impressions ...

Fortune Foods, for its Chakki Fresh Atta, wanted to move away from a functional commodity to an emotionally relevant brand. While Ogilvy India conceptualised the commercial ‘roti ki mehnat’, Social ...

My friend turned to me the other day with a sly smirk and whispered, “Are you also part of Group 7?” I shook my head, unsure of what she meant—feeling left out of whatever secret club she was ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...

Posted: September 9, 2025 | Last updated: September 9, 2025 In the opening to Monty Python's The Meaning of Life, we are introduced to talking fish and a glorious song. #montypython #johncleese ...

Posted: June 15, 2025 | Last updated: July 10, 2025 Hello Business 101 students, welcome to the U of I! Here I focus on the main point of the marketing degree at Gies, and that is solving problems.

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

Choose your path to attracting an audience and taking advantage of SEO with this variety of digital marketing courses. Digital marketing is key for businesses that wish to increase brand awareness and ...

A heavy dose of ’80s nostalgia wraps Mayer’s smooth rock in Slowhand shoulder pads, neon synths, and the kind of breezy grooves that’ll put pleats in your pants. Undeniably cozy, “New Light” appeared ...