In a smart move that blends politics with platform power, Wu convened her first-ever summit of local content creators this ...

Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

As influencers are becoming more vocal about burnout, stress, dopamine addiction, and body image issues, a new therapy ...

Australian consumers demonstrate more selective trust but still show influencer preference over ads when making travel ...

Influencer marketing has become one of the most popular forms of marketing for brands and businesses of all types. Many professionals previously assumed that influencer marketing was only for big ...

AI has radically changed the game for marketers. How is the marketing environment changing, and what does the future hold?

Influencer marketing has evolved from a niche tactic to a mainstream channel—one that commands billions in global ad spend. But while the industry has grown in visibility and value, the process behind ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Everyone loves a good rivalry, and the digital marketing world is no different. SEO vs. SEM. Email vs. SMS. And increasingly, ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and ...