Help with this effort by sending your comments to the ICO using this form by the end of this open comment period on March 31. The ICO has indicated it plans to publish its revised guidance in May ...

In the Adtech Report, the ICO’s two prioritised areas of concern are (1) the processing of special category personal data without explicit consent and (2) the complexity of the data supply chain.

The ICO expressed concerns that some websites are not providing users with a clear choice regarding personalised advertising consent, making it equally convenient to 'reject all' as to 'accept all'.

"We are clear that these changes must not have a detrimental impact on consumers nor cause an unnecessary burden on UK businesses," said Graham. "One option being considered is to allow consent to ...