“Oftentimes when they go to these extracurriculars, they have time between point a and point b. And with parent support between school and home, they could encourage kids to use that downtime, that 20 ...
Suvadip Choudhury, Director, Platform and TV Development at Alliant, looks at the three critical pieces that advertisers need for diving into the world of CTV: data, media, and measurement. For each ...