While H&M sells many cheap evergreen basics like $19.99 jeans and $7.99 T-shirts, Erver said it is shifting to a bigger share of trendy pieces that people will buy no matter the weather. "Where we ...

Chances are, your closet probably has some H&M logos in it. H&M isn't alone: retailers like Zara, Forever 21, Fashion Nova, Uniqlo, and so many more all fit the definition of fast fashion.

Learn how to craft a trendy fall capsule wardrobe using H&M's versatile essentials. From cozy coats to comfy flannels, you ...