Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version.

Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about ...

Google says that advertisers already using its Performance Max, Shopping, and Search campaigns with “broad match” will be eligible to have their ads shown in AI Mode.

Google's illegal monopoly control over the internet ad market may lead to it having to sell off AdX and DFP if the U.S. Department of Justice has its way.

The Department of Justice (DOJ) is proposing Google sell two of its advertising products following a judge’s ruling that the tech giant illegally acquired and maintained a monopoly in the ad ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Jerry Dischler, who previously steered Google's ads business, said he plans to depart the company.

Alphabet's Google illegally dominates two markets for online advertising technology, a judge ruled on Thursday, dealing another blow to the tech giant and paving the way for U.S. antitrust ...

Google operates illegal monopolies over two separate markets related to digital advertising technology, a federal judge ruled on Thursday.

Google Held Monopoly Over Online Advertising Technology, Judge Rules By Ty Roush, Forbes Staff. Ty Roush is a breaking news reporter based in New York City.