The right KPIs can surface blind spots, highlight engagement patterns and help you tailor your approach to meet real employee ...

Find out more about how to analyze your Paid Media strategy with ChatGPT, don't miss it. Read now in our corporate blog.

Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab. It also seems to give you new ways to layout the data and visualize the ...

Google Search’s AI Mode is starting to generate interactive chart visualizations tailored specifically for your finance-related questions. Interactive Charts for Finances in Google Search’s AI ...

Google has detailed its plans to bring ads to AI Mode, the company's AI-powered experience in Google Search.

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Google has launched several new charts within the Google Ads interface. We recently saw the table tree view (which was not 100% new, I was told) and now we are seeing new stacked bar chart ...

At its core, paid search advertising — also known as pay-per-click (PPC) advertising — is a model that allows businesses to display ads on search engine results pages (SERPs) and pay only when ...

Google adds retail media data to YouTube ads, beefing up pitch to brands A program for Display & Video 360 announced at the NewFronts is another sign of the growing convergence between CTV and retail ...

There's money to be made Google is quietly testing ads in AI chatbots Unsurprisingly, an advertising company is finding more places to run ads.

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech ...

A federal judge ruled on Thursday that Google holds an illegal monopoly in advertising technology.