Geofencing campaigns can be set up across multiple types of online advertising campaigns, such as search engine advertising, display advertising, remarketing, and video advertising. Here are some ...

This technique is known as geofencing, and research indicates that this local strategy for reaching customers has twice the click-through rate of standard mobile ads. If you own a small business ...

Geofencing and background processing have ... Mobile, unlike the Web, can bring the power of digital advertising to physical retailers because the buyer is mobile when she is viewing the ...

Geofencing is gaining traction with retailers as a powerful way to deliver highly targeted advertising. A number of major brands are already experimenting with geofencing to market their products.

“Location, location, location” isn’t just a guiding principle in real estate. For organizations across industries, knowing exactly where a device is can be a game-changer—because if you ...

Geofencing is gaining traction with retailers as a powerful way to deliver highly targeted advertising. A number of major brands are already experimenting with geofencing to market their products.