In case you didn’t know, Gen Z makes up close to 40% of the overall mobile user market. Therefore, seeing trends related to this generation can give us a good idea about which social media apps were a ...

“They don’t want to just be an alcohol brand,” Guy Wolfe, the head of insights for status spirits at IWSR, said, referring to high-end makers of wines and spirits. “They see themselves up there with ...

Through TikTok posts, memes and podcasts, the Trump campaign harnessed mounting angst among Gen Z men to bring young voters to his White House comeback.