Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead.

The London-based designer Ciaran Birch has moved into the freelance life since we last caught up with him way back in 2019.

Here’s what Google’s design team has to say about the new typeface: In tandem with developing the logotype, we created a custom, geometric sans-serif typeface to complement the logo in product ...