However, behind the surge in demand is a fragile supply chain, constrained by climate change, aging farms, labor shortages and limited acreage. Now, with prices rising as much as 235% in the past year ...

Matcha prices are rising faster than rent - and that's saying something. Led by a viral TikTok craze, where the #matcha tag has been viewed more than 3 billion times so far in 2025, demand is surging.

Fueled by viral TikTok trends and a wave of globe-trotting tourists, demand for the powdered green tea has skyrocketed, sending prices soaring and supply chains scrambling to keep up. Local suppliers ...

Tea experts say true matcha is only grown and produced in Japan. The shortage has made it harder for cafés to get matcha.

For matcha lovers and those who want to try it without worrying about sleepless nights, a new caffeine-free alternative has ...

Craving Best Matcha Drinks In Mumbai? These Cafes Near You Will Make You A Fan Of The Japanese Green Tea Here are the best places to find matcha drinks in Mumbai.

The Benefits of Matcha Green tea tastes earthy, grassy, and fresh, since it undergoes minimal oxidation, and it's also considered incredibly healthy.

That bright green drink with the creamy top that everyone’s sipping on? That’s matcha — the internet’s current favourite obsession and probably one of the easiest ways to feel fancy with ...

Matcha lovers are in for a treat as German discount supermarket Aldi is set to release its very own version of the famous green tea powder.

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving farmers, suppliers and cafes trying to keep up.

Maxed out on matcha lattes? Change things up with hojicha, its toasty cousin. Made from charcoal-roasted green tea leaves, hojicha has nutty, earthy, caramelised notes that go well with milk.

14 pounds of green cocaine disguised as matcha tea were seized in Cincinnati, according to U.S. Customs and Border Protection. The shipment was bound for Israel.