Chiquita Bananas is teaming up with Universal Pictures’ upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their smartphones to unlock digital ...

Chiquita Bananas? recent campaign with Universal Pictures? Minions film resulted in a 50 percent return rate to the image recognition-enabled content, as well as a 10 percent uptick in subscriptions ...

“Since bananas are featured in both films as one of the Minions’ favorite foods, this is just a natural fit for Chiquita,” says Rob Adams, senior marketing manager for Chiquita. “This ...

Objective With the Minions feature film set on a course for global domination of the box office this summer, produce giant Chiquita needed a new and innovative way to capitalize on their partnership ...

A recently completed Chiquita mobile shopper marketing campaign, in which scanning labels on the bananas unlocked exclusive "Minions" movie content and prizes, resulted in high engagement and a ...

The on-banana stickers will feature Despicable Me characters alongside the Chiquita branding, with the hope of building brand awareness among mums and millennials. The sticker pouches will also target ...

The campaign uses image recognition to connect Chiquita’s physical in-store product with interactive digital Minions content. By scanning and collecting up to 32 stickers found on any Chiquita banana, ...

Chiquita Bananas? recent campaign with Universal Pictures? Minions film resulted in a 50 percent return rate to the image recognition-enabled content, as well as a 10 percent uptick in subscriptions ...