By 2007 Cadbury Dairy Milk (CDM) was running out of... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of ...

It seems Christmas has come early for chocolate fans this year. One incredibly festive Cadbury product has now hit shelves across the UK, and it has sent people into an frenzy. The chocolatier's ...

This paper details the turnaround of one of the UK's most iconic brands, Cadbury. After years of decline precipitated by a hostile takeover and exacerbated by a loss of focus on its core product Dairy ...

Cadbury has lost more ground in its long-running battle to protect the particular purple it uses to wrap its chocolate. After losing an appeal last month, Cadbury has given up a trademark. Lawyers ...

A Cadbury chocolate bar, discontinued in the UK around 20 years ago, has returned to B&M stores across the UK with a slight twist to it. The confectionery company is responsible for a range of ...