Cadbury Dairy Milk (CDM) has been the first taste of chocolates for a billion+ Indians and has always thrived on bringing people together. CDM wanted to tap into the empathetic side of every consumer, ...

It seems Christmas has come early for chocolate fans this year. One incredibly festive Cadbury product has now hit shelves across the UK, and it has sent people into an frenzy. The chocolatier's ...

This paper details the turnaround of one of the UK's most iconic brands, Cadbury. After years of decline precipitated by a hostile takeover and exacerbated by a loss of focus on its core product Dairy ...

A Cadbury chocolate bar, discontinued in the UK around 20 years ago, has returned to B&M stores across the UK with a slight twist to it. The confectionery company is responsible for a range of ...