The complaint raises questions about the portrayal of the iconic "glass and a half" slogan in Cadbury's recent television commercials. Source: www.unsplash.com The advert in question depicts ...

After years of decline precipitated by a hostile takeover and exacerbated by a loss of focus on its core product Dairy Milk, Cadbury reoriented around its intrinsic purpose - generosity. The resulting ...

Why is this work relevant for Creative Strategy? Multi-market strategy is notoriously complicated. Interpretations of language vary. The priorities of mature and developing markets differ. Cultures ...