Cream of Wheat Cream of Wheat has one of the most well-known logos in the breakfast aisle, but the image of the smiling chef has a darker history than you might think. When the cold cereal ...

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way. 1 / 5 "Photos by" Lippincott ...

Yet, since Black Lives Matter was born through a very potent slogan and hashtag, it makes sense that a wordmark, not a symbol, was the logo that ultimately took hold.

Read on to see why these brands are using certain colors in their logos. The information in this article was sourced from Towergate Insurance's "Colour in Branding" infographic, plus our own research.

McDonald’s, Coca-Cola, Audi, Volkswagen, and many other major brands are promoting social distancing through logo redesigns amid the coronavirus outbreak. But not all the efforts have been well ...

This week, Black + Decker revealed a new logo and brand identity. The century-old company worked with New York design firm Lippincott (who has worked with Coca-Cola and Starbucks).

Pepsi (PEP) Co bought Quaker Oats in 2001. Aunt Jemima brand will donate $5 million over the next five years “create meaningful, ongoing support and engagement in the Black community.” ...

A number of well-known food brands have recently announced their intentions to change or review their names, logos and packaging — or all three — in response to criticism concerning racial ...

2. Black brands are not a monolith — but they’re often treated as such “Unless you’re doing things like bright colors and loud logos and fabrics all over the place, nobody really wants to ...