For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

In a first for Bristol, Kinisi Run Hub uses pressure plates on a specially designed 10m athletic track in their store to map pressure points on your feet, before helping you select a shoe that will ...

During a recent event celebrating Foot Locker’s 50th anniversary in New York City, it was hard to imagine that the legacy ...

In a few test locations, stores that were rebannered as Shoe Stations performed “exceptionally well,” according to CEO Mark Worden.

According to a survey conducted by First Insight, two-thirds of global consumers will pay more for sustainable products. As ...

Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.

On is making some of the coolest athletic shoes right now. The brand not only makes great technical running shoes for serious ...

Deckers Outdoor stock is set to split soon. What does this mean for the stock? Here's an analyze if DECK is a buy ahead of ...

According to NJ.com, " Macy’s announced on its second-quarter earnings call that it would be shuttering 150 stores over the ...

Our digital business was a standout of high single-digits, and our ongoing plan to optimize the store footprint and reduce costs contributed to the bottom-line as well, allowing us to leverage ...