In 2018, Apple was considered the top brand among millennials, according to MBLM. In 2019, Apple fell from first place to second, knocked down by Disney.

Kantar claims that Apple has grown its nebulous brand value by 55% to top its chart of the 100 most valuable brands in the world. If it's dubious how a dollar value can be ascribed to a brand ...

Apple has become the first brand to cross $1 trillion in brand value, a 15% jump from last year, while chipmaker Nvidia's value has nearly tripled, a global ranking by Kantar's BrandZ showed on ...

The brand valuation clearly does not match the market cap of the companies that own the brands. Apple’s market cap is $3.56 trillion. Microsoft’s is $3.19 trillion.

The truth is that Apple has been dabbling in ads for years (sponsored suggestions in the app store aren’t new, they’re just more pervasive now; it has also sold ads in its Apple News product).