“And also being an advocate for their audience.” Satvir Mundi, director of customer marketing and loyalty strategy, Boots said: “Aldi recently did a campaign [‘Aldidas’] that I thought was genius ...

The new openings are part of Aldi's long-term goal to reach 1,500 stores across the UK. The supermarket is investing £800 million in expanding its UK presence this year alone. Jonathan Neale ...