AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

The Variety & Adobe The Future of AI Filmmaking panel at Sundance featured a conversation about how AI is being used in ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...