Google has been pitching a new AI-powered search tool, called Search Bidding Exploration, to advertisers, Catherine Perloff of Adweek reports. The search tool aims to find new pockets of valuable ...

I’ve actually been dying to talk to Amy for some time. Digitas is one of the most important agencies in the entire advertising business, with huge clients and massive influence over big ...

The Heinz ads may have been the ones to hit the press this month, but this is by no means an isolated incident. According to a survey by Censuswide that was commissioned by RWS, 85.6% of the 500 ...