If you're thinking about new kicks for the new season, you can't go wrong with these timeless, versatile styles.

At the Overtime Elite Arena in Atlanta, Georgia, Sports Illustrated's Kicks on SI was on hand for an exclusive conversation ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Kaleena Smith became the first high school women’s basketball athlete to sign an NIL deal with Adidas on Thursday.

White sneakers are here to stay. From pulled-together office outfits to casual weekend and travel looks, white sneakers have ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

The NBA All-Star has built a reputation for challenging the best players in the league. Additionally, his first signature sneaker with adidas has invited fair comparisons to Jordan's iconic line.

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...