miCoach Now onto the defining factor of the adiZero f50 miCoach, the actual miCoach implementation. The brains of the operation is the SPEED_CELL chip which can be placed in a cavity on the left boot.

Well this year, the Adizero f50 has gained a solitary gram - but has added a whole lot more. At a briefing at the stadium before the big match the director of miCoach at Adidas, Simon Drabble, ...

With a price tag of $210, the adiZero F50 will be available in a bright Yellow/Black/Green colorway starting December 3 rd. If you can’t wait ‘til then, head over to adidas to pre-order a pair.

While the previous F50 Adizero TRX FG model used a Traxion 2.0 stud configuration, adidas SpeedTraxion adds an extra stud to the forefoot along with a pattern altered for quickness.

The Adizero F50 miCoach launched in London, on Monday this week. To give you a little more insight on the latest product that Messi, Robben and now you can road-test, EPL Talk has an interview with ...

The only thing that surpassed the surprise of holding the newest Adidas soccer boot in his hand was the moment Argentine striker Lionel Messi put the F50 adiZero on his feet.

adidas have announced a new look for the exceptional technology in their f50 series in which Messi will "light up the pitch." The new design features diagonals, sharp cuts, smooth gradients, and ...

Like the launch colorway of the F50 adizero III, the Messi-special also features the sprintweb 3d-printed texture. This time around, it's been reworked for a much sleeker look while losing none of ...

(The boots are on sale, too, in case you actually play the sport: $200.) Adidas will spread the F50 adiZero love, with players from all over the world wearing the boot during the tournament.

adidas f50 miCoach: The realm of sports and technology have been increasingly convergent in recent years. Whether it's ...